If you’re finally ready to open a brick-and-mortar CBD business, congratulations! As you probably know already, owning a hemp-based business can be quite a challenge considering the fact that there’s still a lot of misinformation out there regarding CBD, not to mention the fact that the FDA is constantly changing their rules regarding how this product can be marketed and sold.
Now that you’re on your way to opening your doors, it’s time to talk about employees. Your employees can make or break your business depending on how knowledgeable and friendly they are with your potential customers. Because CBD is still widely misunderstood among the general public, it’s especially important that you train them properly.
Luckily, we’ve made things easy for you with these important steps and tips.
Stay on Top of the News
As you know already, the CBD industry is constantly evolving, as is the FDA’s view on the industry. This means that it’s imperative that you stay on top of the ever-changing status of hemp. As the industry becomes more and more popular and more widely studied, more and more guidelines are coming out that determine how the products may be sold in stores. This means that you have to keep up in order to train your employees on the practices that are acceptable and the ones that are not. In other words, with such a relatively unstable industry, you’re going to be constantly retraining your staff so that they’re complying with regulations.
Health Claims are a Gray Area
Sure, there’s lots of evidence that CBD could help with everything from chronic migraines to frequent panic attacks and everything in between. But, still, the FDA really doesn’t want CBD sellers making definitive health claims regarding what hemp can and cannot do in terms of a person’s health. Therefore, it’s very important that you train your employees to use the right language when trying to sell a product to a customer.
You should tell your employees that they can refer customers to studies done on CBD for more information. You should also tell them to use phrases like “CBD may help with your pain” rather than “CBD will help with your pain.” This way, you’re in the clear in case the customer comes back and says that the product didn’t work for their particular needs.
Samples Lead to Sales
It’s always wise for a CBD shop to offer samples of various products. This industry is pretty new, and a lot of potential customers out there don’t quite understand the grand spectrum of hemp products that are available. Samples help the customers better understand the many different options that are out there so that they can find a product that works for their particular needs.
This is why you should train your employees to give out samples in a friendly way. After all, samples can lead to larger sales as well as repeat customers. Additionally, it makes the customer feel more valued which can lead to them choosing your shop as their go-to for all of their hemp-related needs.
Empathy Goes Far
Remember that a lot of customers who will be coming into your CBD shop are looking for relief from a symptom. It’s also likely that several of them will have tried many other avenues before choosing hemp as their treatment option of choice. This means that you’ll likely find a lot of customers who are frustrated with their inability to have found something that works thus far.
Therefore, your employees need to be trained in empathy. Being empathetic toward customers who are dealing with health-related issues makes the customers feel like they’re being heard. Besides the fact that this attitude can help your business grow, it’s just the human way to go about things. Plus, employees having a cold attitude toward customers in need can come back to haunt you in the form of negative online reviews.
Clinical Studies are Key
It’s wise to give your employees access to the many clinical studies that have been performed to demonstrate CBD’s therapeutic benefits. This’ll make them more informed so that they can confidently explain how your products can help customers. By ensuring that your employees are knowledgeable on the many benefits of CBD and that they can back these benefits up with clinical studies, you’ll feel confident that your customers are getting all of the information that they need to feel comfortable making a purchase.
Patience Makes a Difference
Remember that a lot of people still don’t know much about CBD. This means that you should expect a lot of your customers to walk into your store with absolutely no knowledge except for the fact that it may help them with their particular issue. It’s crucial that your employees are trained to be patient with those customers who don’t understand CBD and how it works.
If your employees make your customers feel embarrassed for not knowing about hemp upfront, they’re unlikely to come back. Train your employees to generously offer up information without making the customer feel like they’re taking up their time.
Knowledge is Everything
Bear in mind that when it comes to CBD, there’s a lot of information out there, and our understanding of hemp is constantly evolving and growing. Your customers are going to expect your employees to be able to answer all of their questions. This means that your employees must be able to explain the different types of strains out there, the ways in which CBD products are manufactured, the difference between full spectrum and CBD isolate and so on.
It’s wise to consider sending your employees to CBD conventions throughout the year. This will allow them to stay up to date with the growing amount of information regarding hemp.
Aggressive Selling Techniques Might Not Work
Because there are a lot of people out there who aren’t completely comfortable with the idea of consuming cannabis, it’s unwise to train your employees to be aggressive in terms of sales tactics. This can backfire as the customer may feel as through the employee is trying to sell them a bogus product.
Bottom Line… Train Your Employees the Right Way
If you’re running a CBD shop, you can’t cut corners when it comes to training your employees. By training them properly, you’ll be able to rest easy knowing that your customers are getting the information that they need so that they feel confident making their purchases. With just a little bit of time, your training efforts can turn your employees into CBD-selling machines.