Perhaps you’ve noticed that more and more CBD companies are offering hemp products specially formulated for our furry companions. As a business owner, this means that there’s a new opportunity for you to invest in a new revenue stream. While CBD for pets is becoming very popular, that doesn’t mean that all businesses are selling it yet. Therefore, by investing in some hemp-infused products for our furry friends, you’ll be ahead of the curve.
But, before you invest in CBD products for pets, there are some things that you need to know. The pet market is very different from the general wellness market and knowing your stuff will make a huge difference in terms of profits, as well as building trust with your customers.
We’ve taken the hard part out of grasping this market by creating a simple guide. As a business owner, you can use this guide to get started offering high-quality hemp products for your customers’ precious companions.
Why are Pet CBD Products Becoming Increasingly Popular?
Only a couple of decades ago, researchers discovered that humans have endocannabinoid systems. These systems rely on cannabinoids produced by the body that are sent to cannabinoid receptors throughout the body in order to stimulate the regulation of every bodily process. This system is responsible for homeostasis, which is a state in which all of the bodily systems are functioning at their highest level. However, many of us are deficient in cannabinoids, which means that homeostasis is unattainable, resulting in a variety of health-related issues like poor mood, pain and a poorly functioning immune system.
Now, only recently did scientists discover that this endocannabinoid system actually exists in every mammal. And, it’s now known that consuming the phytocannabinoids found in the hemp plant supplement this system.
Therefore, giving your pet CBD is a way to give their endocannabinoid a boost, so to speak. Essentially, hemp products affect cats and dogs in the same way they affect us, which is why they’re often administered for the same ailments such as lack of appetite, anxiety and chronic pain conditions.
In fact, veterinary researchers are now studying the effects of CBD on dogs and cats specifically. Just last December, a groundbreaking study took place at Cornell University to determine whether or not CBD can help dogs who have arthritis. The dogs were given CBD daily, and the study demonstrated that their pain levels went down, their moods improved, and their activity increased. Because of this study, more and more veterinarians are open to pet owners giving CBD to their furry friends in an effort to help them find relief.
With the number of studies going on relating to CBD and animals, it’s no surprise that there’s a higher demand than ever before for pet CBD products. Now, we’re seeing many reputable CBD companies producing products specially formulated for cats and dogs.
Is it Legal to Sell Pet CBD Products?
It is legal to sell CBD products for pets, just as it’s legal to sell CBD products for people, as long as the formulas don’t contain more than 0.3 percent THC as per federal law.
Can Any CBD Products be Sold for Pets?
Here’s the thing: you really shouldn’t give cats and dogs CBD products that were formulated for humans, because the concentrations are too high, which might leave your pet feeling groggy. However, more and more companies offer products specially formulated for cats and dogs that have the right concentrations for their body weight.
What are the Best CBD Products for Pets?
CBD pet products can be found in these types of categories:
CBD Tinctures Are a popular way to administer CBD to a pet. This is an easy administration method, and most pets don’t mind the natural taste of hemp. CBD oral tinctures can either be dropped into the pet’s mouth directly or added to their food or water bowl.
CBD Treats: Are equally popular, especially among pet owners who know that their furry friends are picky about taste and texture. CBD treats come in a wide range of sizes, flavors, textures and CBD concentrations.
CBD Topical Sprays: These types of products popular among pet owners. They can be sprayed onto the animal’s coat in an effort to help with skin problems and localized pain.
What do Shop Owners Need to Know About Selling CBD Pet Products?
Now that you know the types of products out there, having knowledge on how to properly market and sell them is key.
The Dosing Matters
It’s important that you offer a wide selection of concentrations, because differently sized pets require different dosage levels. For instance, there’s a massive spectrum of dog sizes out there, and what will be the perfect amount of CBD for a small dog will not be nearly enough CBD for a large dog.
Flavor and Texture Matter
It’s wise to offer a wide range of CBD products, because, as you may know, cats and dogs are notoriously picky eaters. Besides being particular about the way in which a food smells and tastes, most pets are extremely picky about texture and consistency. Pet owners tend to have a hard time finding something that their pet will consume, so you should make it easier for them by offering a wide array of options, ranging from crunchy treats to tinctures that can be added to a pet’s food bowl.
Don’t Skimp on Quality
If you’ve been in the CBD business for a long time, you know that quality determines effectiveness. That’s as true with pet products as it is products formulated for humans. Don’t cut corners, but instead try to seek out the highest-quality CBD items that you can find. Your pet-loving customers will appreciate it, as will their furry friends. Don’t forget to seek out lab results from wholesalers in order to make sure that the products are pure, potent and effective.
Pet Owners Will Probably Have a Lot of Questions
Remember that pet owners who are dealing with an unwell cat or dog will want you to be able to answer all of their questions regarding what CBD can do and how it should be administered. It’s up to you to read up on the many studies about how CBD affects pets, and to know about how to dose properly for the best results. You don’t want to be blamed if a product doesn’t work, or if the pet has a bad reaction, simply because you weren’t knowledgeable enough to provide an accurate answer.
And, if you have staff, it’s crucial that you train them so that they can also speak about giving CBD to pets to your customers. The CBD industry is new, which means that a lot of people don’t know much about how this compound really works. It’s your job to educate yourself and your staff so that you can be a source of authority for anyone who enters your business.
The Industry is Just Getting Started
As it becomes more popular to give pets CBD, more products will be developed for this niche market. Stay on top of the trends regarding CBD for pets so that you always have a competitive edge.
Explore What These Types of Products Have to Offer
Giving CBD to pets is becoming extremely popular, which means that there’s never been a better time to invest in hemp-infused goods for cats and dogs. Just make sure that you offer a wide selection of products and know how to answer your customers’ questions. You just may help pet owners and pets alike find relief at last.