If you’ve been following the CBD industry, you know that more and more markets are finding ways to incorporate this natural cannabinoid into their particular products. Therefore, it should not come as much of a surprise to find that major beauty outlets like Sephora are offering products that are rich in cannabinoids and other hemp-derived compounds. After all, if CBD can do everything that it claims, why can’t it benefit the skin, too?

So, are CBD beauty trends all hype, or is there science behind the claims that this compound can actually improve our skin better than any beauty fad of the last decade? Let’s look into the science behind CBD-infused skincare. This way, you’ll know whether or not CBD beauty products are actually worth your money.

The Wellness Trend in the Beauty Industry

If you haven’t noticed, the beauty industry has been steering away from synthetic chemicals and embracing natural, plant-based ingredients for a while now. Therefore, it’s only natural that the industry as a whole would embrace CBD. More and more popular skincare brands are producing organic or all-natural formulas for those who are environmentally conscious, and who also want to avoid putting harsh chemicals on their skin.

How CBD Comes into Play

CBD is a plant-based cannabinoid that’s derived from the hemp plant that belongs to the cannabis family. Now that CBD is a legal compound, more and more research companies are able to study its various effects on the mind and body. As of now, research is promising as studies have shown that CBD has the potential to treat everything from chronic inflammation to severe anxiety.

See, CBD has a unique chemical composition that does a lot more than feed your body nourishing plant compounds. CBD contains phytocannabinoids, which are cannabinoids that are produced by plants. The body also produces cannabinoids that are known as endocannabinoids. These endocannabinoids feed cannabinoid receptors throughout the body in order to regulate various crucial bodily processes like immune function and mood.

There are also cannabinoid receptors on the skin that regulate the way in which our cells turn over, the inflammation levels that can lead to skin conditions and more. Now, if the body produces enough endocannabinoids, these processes are regulated just fine. But, scientists believe that many of us are naturally deficient, which is why Phyto cannabinoids from the hemp plant can be so potentially beneficial.

Unique Ways in Which CBD Might Benefit Your Skin

CBD has two primary properties that each benefit the skin in unique ways. For one thing, CBD is naturally high in anti-inflammatory activity, both because of the terpenes present in CBD oil and because of the fact that CBD seems to have the potential to naturally regulate the immune system which controls inflammation levels throughout the body, including the skin. As most of us know, inflammation can lead to a variety of skin-related conditions such as psoriasis, eczema and even acne.

There’s another unique thing that CBD is abundant in, and that’s antioxidants. You see, antioxidants have been heavily researched for their anti-aging abilities when applied to the skin. They fight free radicals while increasing cell turnover rate, which prevents skin cell damage that’s caused by natural aging factors as well as exposure to toxins and pollutants.

How to Choose the Right CBD Beauty Product for Your Needs

Now that you know how CBD might be able to take your skincare game to the next level, it’s time to learn about how to choose the right products for your needs.

See Through the Hype

The thing with the CBD market is that it’s so popular that many companies are looking for easy and quick ways to cash in. A lot of skincare products that contain CBD aren’t worth your money, sadly, because they contain too little CBD and too much of other ingredients that don’t actually benefit you very much. So, just because a product is being hyped up in the beauty market doesn’t mean that it’s actually going to help you with your skincare needs.

Potency Matters

One thing that has a lot to do with how effective a CBD skincare product will be is how potent it is in terms of cannabinoids and other beneficial hemp compounds. Typically, a CBD product will feature its unique concentration according to milligrams on the packaging. This will tell you how much CBD is in the product compared to other ingredients. And, if CBD is primarily what you’re after, you’ll want a high concentration.

Quality Matters

Obviously, the quality of the CBD matters as well. There are lots of cheap extraction methods that ruin the potentially beneficial compounds of hemp. So, do some research to find a skincare company that creates quality CBD extract using the CO2 method. This method is considered far superior to the other methods that are commonly used.

Be Mindful of the Formula

Another important thing to consider is the other ingredients that are present in the formula. As you know, skincare is a tricky business as lots of ingredients that are commonly used by beauty brands are too harsh for most skin types, or can clog pores. So, in addition to CBD, explore the other ingredients in a product’s formula before making a purchase.

Beauty Now Lies in the Eye of the CBD Beholder

Because CBD is being used in skincare products, it will inevitably benefit the industry as a whole. As this cannabinoid makes its way into more and more industries, the general public will have to consider the fact that this compound is the real deal and not some passing fad. If you wanna try out CBD skincare for yourself, do some research to make sure that you’re getting your money’s worth.