If you’re a CBD business owner, there’s really no better way to get your name out there and sell more product than by exhibiting at a CBD convention. At a convention, you can spend days interacting with CBD enthusiasts who may want to buy your product, while also checking out lectures regarding the industry and networking with other industry professionals. Basically, showing your products at a convention is a no-brainer for any serious CBD brand.
But, like all things in life, exhibiting does come at a price. Fortunately, most CBD business owners are fully capable of handling the cost of exhibiting, and it’s almost certain that they make that money back by selling their products to a large audience and promoting themselves like never before.
If you’re planning on exhibiting at a convention for the first time, it’s very important that you understand how fees work. That’s why we’re here to guide you. As convention experts, we can help you understand what costs you may encounter as you plan to show off your products.
Why You Have to Pay a Fee to Exhibit at a CBD Convention
In order to exhibit at a CBD convention, you have to pay for the booth space. There’s just no getting around that. After all, how else is the convention going to operate?
The people who are responsible for the convention are renting out a location so that the event can be held. In order for them to be able to pay for the space rental, they require money. And, your booth cost is allowing them to pay. So, if it weren’t for that cost to have a booth, the convention could not take place at all.
Why There May Be Additional Costs
Now, the booth fee is just the base cost. Maybe that’s all you need, but most business owners need additional elements in order to really let their products shine.
For one thing, there are different types of booth setups, and each one has its own cost. This is based on the size and location of your booth. Needless to say, larger booths in more prominent areas will cost you more, but, of course, it means that you’ll have more exposure and more area to show off your great products.
There are other potential costs, as well. For example, if you plan on having a video display, you’re going to have to pay a small fee for the electricity that you’re using. And, if you’re going to be renting tables, chairs and tablecloths, you’ll be paying for that too.
Also, don’t forget the cost of shipping your inventory to the place in which the convention is taking place. This is definitely something that you should plan for as drayage can be quite expensive.
How to Avoid Being Surprised
Now, many first-time exhibitors are taken by surprise when they realize that there are additional costs beyond the price of the booth. It’s understandable that they feel frustration as their goal of exhibiting is to make money, not spend it. However, this is the nature of conventions, and again, you’re investing in a very effective marketing tool.
In order to avoid being surprised, do some research beforehand. Check out the convention’s website and figure out what’s available to you and what you’ll have to pay for or bring in yourself. Then, make a spreadsheet so that you can organize each potential fee.
And, don’t forget that you can always communicate directly with the people in charge of the convention. Ask them directly what costs you’re responsible for, and what they’ll be providing. You can also ask them how much certain things may cost as they’re far more experienced in this area than you are.
How to Save Money
Now, let’s talk about ways in which you can avoid spending too much on your exhibition at a CBD convention. For one thing, ask yourself if you really need the biggest, most prominent booth in the area. If your products already have a strong reputation, if your products are eye-catching and if your booth aesthetic is unique and attractive, you can probably stand out without having to splurge on a massive setup.
Additionally, think about what you can bring with you from home. Remember that additional accessories like cables and tablecloths will cost you. See what you have in your possession that you can pack with you so that when you get there, you don’t need to rent anything from a local company.
Lastly, remember that you’ll almost definitely make your money back and then some. A convention is one of the best ways to get your product line out there, and, as they say, you have to spend money to make money. So, in a sense, this is a time to splurge a little bit, as those extra details can make a huge impact on a whole lot of people. Basically, use your own judgment to decide what’s worth the cost and what isn’t.
Embrace those Fees for the Larger Picture
While you may run into additional fees while showing your products at a CBD convention, know that the cost is well worth it. In order to have the best booth possible with everything that you need to display your products properly, you are going to have to pay. However, this allows you to reach a massive audience, which means that the investment in your booth can lead to unprecedented sales.