The CBD industry is still extremely new, and many of us forget this when we consider how successful the hemp market has become in just a few short years. While this is an extremely exciting time for the CBD industry, it’s also a very tense time due to the fact that the FDA and other important organizations still haven’t established clear regulations and guidelines about how hemp products may be produced, purchased, marketed and sold.
This is why any CBD business owner may feel that it is their duty to be an advocate for the CBD industry while they sell their products. Advocacy is essential if the industry is to continue to thrive and grow so that it may provide relief to a large number of people around the world.
Why Advocacy is More Important Than Ever Before
Many of us CBD enthusiasts forget that not everyone around the world is thrilled about the fact that a cannabis-derived compound is becoming one of the leading products in the natural health market. Because CBD is so new on the market, many people are perpetuating misconceptions about the cannabinoid, and even more people are dubious about claims that it can help people find relief from so many different symptoms.
Even worse, the FDA as well as other health-based organizations remain hesitant to give the CBD industry the green light. CBD is legal in our country, which means that it can be bought and sold without legal repercussion. But, as it stands, the industry is under a lot of scrutiny, and organizations could, at any moment, come up with new restrictions that hurt the industry tremendously.
This is why advocacy is so important. The CBD industry needs your support so that it can continue to thrive.
How to be a CBD Advocate
So, how can you be a CBD advocate and a business owner at the same time? We’ve come up with some tips to get you started.
Join an Advocacy Group
One of the most productive things that you can do is join an advocacy group. Advocacy groups are non-profit organizations that aim to change public opinion while influencing policy makers. CBD advocacy groups use several different forms of advocacy to develop a campaign that ultimately benefits the CBD industry. And, you may be surprised by just how many CBD advocacy groups there are.
In fact, joining a CBD advocacy group can benefit your business as well. Essentially, it’s helping you get your name out there, and it’s adding legitimacy to your business.
Find Ways to Support Other CBD Industry Professionals
The CBD industry requires many different jobs and micro-industries to thrive. From farmers to clinical researchers, the industry has a lot of moving parts, and each part plays a huge role in the overall success of the market. We suggest finding ways to support other components of the industry. For instance, you can financially support low-level hemp farmers who aim to produce high-quality crops that will benefit the industry overall.
Collaborate with Others in the CBD Business
Collaboration can be a useful advocacy tool. It’s a way of showing that you support the industry, and that you aren’t just trying to get a piece of the CBD pie by having your own business. Seeking out and joining forces with other CBD business owners who are just getting started or who are doing very important work for the industry is an excellent way to advocate.
Share Helpful Literature
Many people who are against CBD don’t actually understand what it is and how it works. This is why literature is so important. Providing the public with facts about CBD makes them more likely to trust and ultimately support the industry. Luckily, we have a large variety of clinical studies relating to CBD that prove the claims that CBD manufacturers have been making for years. Find creative ways to share this literature with as many people as possible.
Stay on Top of Legal Matters
It’s important to stay on top of the ever-changing laws and regulations regarding CBD. This way, when the industry is threatened by new legislation, you can take action.
Lastly, you can always donate some of your proceeds to advocacy groups or research groups that are aiming to prove that CBD really works.
CBD Conventions: Perfect Platforms for CBD Advocacy
If you wish to be a CBD advocate as well as a business owner, conventions are where you need to be. At CBD conventions, you can advocate for hemp to a large audience. Besides, it will positively impact your business as well.
So, what are some ways to advocate while exhibiting at a convention? Well, first, you can provide as many attendees as possible with clinical literature so that they have the facts about CBD. Again, this helps build trust in the industry so that they’ll be more likely to become advocates themselves.
Additionally, you can promote different advocacy groups while exhibiting your products. You can do this by setting up pamphlets or making an easy way for attendees to join advocacy mailing lists. And, if there’s an important bit of legislation regarding CBD that’s about to be passed, you can keep a petition paper at your booth for attendees to sign.
Today, there are a lot of CBD conventions all around the world. Many CBD business owners have found that attending conventions regularly has helped improve their business. If you wish to exhibit while advocating at conventions, check out the list of conventions that are taking place in the near future.
Keep on Advocating
The CBD industry needs as many advocates as possible if it’s going to continue to help people find relief from their various ailments. As a CBD business owner, you have the ability to serve as an advocate. And, there’s no better way to advocate for CBD than by attending CBD conventions on a frequent basis. Use this guide to spread the word and show your support for this extremely helpful industry.