Jeri Schulz, a registered nurse, has launched a West Chester company focused on hemp-based CBD products formulated to relieve symptoms ranging from anxiety and pain to inflammation and insomnia.
The company, Tulip Tree, launched online last month with a variety of products infused with CBD, also known as cannabidiol, derived from organically grown hemp.
The products, which include extracts, tinctures, gummies and pet treats, provide prescription-free alternatives for health and wellness, she said.
Prices start at $14.95 for a Gummies on the Go Pocket Pouch, which includes five 10-milligram gummies with natural coloring and fruit flavoring. The top end is $65.95 for a bottle of Rest PCR Soft Gels with Melatonin, which includes 30 25-milligram capsules.
The Fur Baby Balance Premium Pet Phytos Dog Chews cost $35.95 for 30 beef-flavored chews with 2 milligrams of CBD derived from hemp oil, which Tulip Tree claims can ease chronic pain from inflammation and arthritis in pets.
Schulz works with a Colorado-based supplier of CBD and a Florida packaging firm. Orders are fulfilled in West Chester.
She envisions Tulip Tree as a resource for nurses and other health care professionals interested in self-care as well as providing guidance for patients on the safe and effective use of CBD products, custom dosing and understanding potential drug interactions.
Schulz has experience in critical care, hospice, cardiology and natural medicine.
“I want to market to the health care community,” said Schulz, 59, who lives in the Kenwood neighborhood of Sycamore Township. “People trust their nurses. I’ve been a nurse leader for over 20 years.”
She held management positions with health systems in Chicago before moving to Greater Cincinnati in June to be close to family members, including her son. Schulz said her daughter-in-law, who also is a nurse, has helped launch the family-owned company.
Before becoming an entrepreneur and CEO, “I managed teams of nurses,” said Schulz, who noted that she is licensed in both Illinois and Ohio. “The nursing profession is mentally, emotionally and physically a demanding job. These people have a passion for this, but nurses are burning out because it’s such a stressful job.”
But Tulip Tree products could have broad appeal. Consumers ranging from millennials to baby boomers are increasingly interested in products infused with CBD. While part of the cannabis family, hemp has a negligible amount of the substance tetrahydrocannabinol, or THC, which causes euphoria in users of marijuana.
Schulz said all THC is removed from her products during processing. What remains is a broad-spectrum extract with complementing compounds, terpenes and flavonoids. Tulip Tree products undergo third-party lab testing to ensure they’re free of solvents, heavy metals and pesticides.
“I think my products stand out,” Schulz said. “There are only a handful of companies out there that have premium products. My packaging and single dosing is unique to the market right now.
“It’s a little more expensive a product because of the extra filtration to remove the THC,” Schulz said. “It was important to me because my marketing is going to nursing and health care professionals. They don’t want anything that might have THC in it because they were afraid of being tested THC positive.”
Brunsman, Barrett. “Cincinnati nurse launches CBD product line.” Cincinnati Business Courier. 20 December 2019. Web. Accessed 30 December 2019. “https://www.bizjournals.com/cincinnati/news/2019/12/20/cincinnati-nurse-launches-cbd-product-line.html .”