In a recent article, we discussed how CBD has the properties to become something more than a fad. More research is needed, but the existing evidence seems sufficient for many experts and consumers to convince them of its potential. CBD is here to stay.
However, it's unnecessary to check the medical evidence surrounding the cannabinoid to determine if it will stay in consumers' minds. Its popularity has grown every year, and it doesn't seem it will stop in the future.
More popular than Kanye West, The Beatles, and AOC
As of April 2019, there were 6.4 million CBD Google searches, and inquiries increased 160.4% in 2018 compared to 2017, according to the research letter published in the peer-reviewed JAMA Network Open.
CannabisMD, a non-advocacy educational platform, used its Knowledge Navigator, a back-end tool used to survey consumer trends, to measure CBD's interest on the internet. Their results pointed out CBD’s popularity; it was higher in search results than historically popular topics like Kanye West or The Beatles.
These results are verifiable by anyone just by checking Google's tool Google Trends. In the last twelve months, CBD is still at the top of many popular inquiries like Taylor Swift or the NBA.
However, other studies suggest the market is going to grow even more. Gallup ran a poll, asking Americans about their use of CBD-related products. The poll revealed that younger Americans are more likely to use CBD products; usage by people under 30 went up 20%.
The lack of CBD knowledge decreased to 26% in people younger than 30, though 35% of the people who took part in the poll confessed they held no familiarity with CBD products.
CBD for anxiety relief was more prevalent among women than men (25% vs. 14%); men preferred to use sleep aid more than women (15% vs. 8%).
CBD isn't as widespread as other mainstream products—according to the poll, 50% of people that know about CBD haven't used it—, but 14% of Americans are consuming the cannabinoid. These stats indicate that many curious consumers haven’t taken the step into actually buying the product, making them potential customers.
The wellness trends
CBD searches do not only outnumber celebrities and sports but other sectors of the wellness industry. Google US searches from 2004 to 2019 have been measured by health scientists from the University of California, San Diego, Johns Hopkins University in Baltimore, and the University of York in the UK.
Their study revealed that search volume for CBD started to grow from 2016 significantly, after being relatively constant from 2004 to 2014. Specifically, the growing trend began to manifest at a rate of 125.9% in 2017, 160.4% in 2018, and 117.7% in 2019.
According to the study, CBD is more searched than other wellness trends such as vaccinations, exercise, veganism, and even marijuana.
The popularity will grow
The CBD industry is expected to become a $16 billion industry by 2025 according to Cowen & Co, but Rolling Stone reports a faster growth-rate, estimating that the CBD market could hit $22 billion by 2022. As the compound becomes more popular, and it uses more varied, it is not hard to imagine a future in which CBD becomes a dominant product. The hype is real, and it will stay that way for a long time.