Exhibiting Internationally in Copenhagen, Denmark
Are you looking to start exhibiting your high-quality CBD products to a larger audience? As you probably know, there are more and more CBD conventions popping up every month as the compound is becoming more widely used and celebrated than ever before. In the United States, it’s not hard to find a wide variety of cannabis conventions that you can attend in order to take your sales to the next level.
But, maybe it’s time to look outside of the United States. In several countries around the world, the CBD industry is also booming, meaning that it may be time to consider exhibiting internationally in order to expand your customer base.
Why Exhibit Internationally as a CBD Distributor?
While CBD has been taking off like crazy in the United States, other countries around the world are just starting to get the ball rolling. As you know, here in the United States, the CBD market is extremely competitive. Because of recently lifted restrictions regarding the cultivation and distribution of hemp, it seems like every wellness brand is trying to get their piece of the pie by developing diverse lines of CBD-infused tinctures, edibles and other products. This means that as a CBD business owner, you really have your work cut out for you.
Meanwhile, in many countries around the globe, the CBD industry is fairly new. This means that there’s not nearly as much competition. But there is interest. Studies on the therapeutic benefits of this compound mean that much of the world is extremely curious about hemp, and even more eager to try it in order to get relief.
Exhibiting internationally, therefore, allows you to introduce your unique line of products to a group of consumers who aren’t as fatigued by the massive market that we have here in the United States. This means that you’ll have a better chance of finding loyal customers.
The Benefits of Exhibiting in Denmark
Denmark is a country in which CBD is just beginning to become part of the mainstream. This has a lot to do with the fact that the government over there is just starting to order studies regarding its effects. Public interest in Denmark is at an all-time high as a result, which means that there’s never been a better time to introduce the country to your high-quality CBD products.
While the United States has been busy conducting various studies on the potential healing properties of Cannabis, Denmark has been paying attention. You’ll likely find that many of the attendees already have a good deal of knowledge regarding hemp and are more than excited to try out your product line. And, you won’t be competing with other companies nearly as much as you are here.
Rules in Denmark Regarding CBD
In the United States, federal law states that CBD products must come from the hemp plant and contain no more than 0.3 percent THC. Now, in Denmark and most of Europe, the law is that CBD products must contain no more than 0.2 percent THC. Most hemp plants naturally fall below that percentage, but it still means that you have to be extra careful when exhibiting your products.
Also, European law is a bit stricter when it comes to the labeling of products. While here in the United States we can simply list the ingredients in order of abundance, Europe requires that products list the amounts of ingredients as well. So, you may have to change your packaging in order to comply with European regulations.
Lastly, know that it’s illegal to sell CBD products straight to consumers via online retail according to laws in Denmark. So, when you’re in the country exhibiting your products, rather than trying to get customers to visit your website, consider doing some networking in order to find local businesses that are willing to sell your CBD products. This allows you to maintain business outside of the United States. Besides, because the market is so new over there, it’s far more likely that you’ll find plenty of CBD shops that are more than eager to sell other company’s products.
Tips for Exhibiting Your CBD Products in Denmark
Now that you have a better idea of the rules, here’s how you can setup an effective exhibit.
Know Local Trends
CBD trends vary depending on where you are in the world. It’s wise to check up on the latest trends in CBD in Denmark before you plan your trip. The trends are always changing as the market evolves, so stay on top of demographic statistics and consumer trends so that you make the most sales possible.
Samples are Key
Whenever you’re preparing to exhibit, it’s crucial that you create a special collection of samples. Samples lead to more sales, and consumers in Denmark will be eager to try out the variety of hemp-infused products that are available. Don’t forget to develop special packaging for these samples that provides information about your unique business, as well as the ingredients that are used as law requires that they are clearly listed.
Visit More Than Once
To make a very strong impression, consider making Denmark part of your annual exhibition schedule. This is a great way to ensure repeat customers and strong relationships with distributors.
CBD in Denmark is Booming!
The CBD business is booming all over the world, and Denmark is a country in which the industry is only just finding its footing. So, now is the time to bring your products to this beautiful country. Check out which conventions are popping up over the coming year and plan ahead.