With over twenty years of product development, brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industries top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of PALESCHUCK, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.
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