NANCY DUITCH, FOUNDER AND CEO has over 30 years’ experience as an entrepreneur and leader in the consumer products industry. She has founded and developed several diverse businesses from start-up to public company level, and she has executed state-of-the-art campaigns generating over $3 billion in revenue for some of the most well-loved consumer brands. Her creativity, ability to develop talent, and effective utilization of multi-channel strategy for optimal ROI has consistently positioned Nancy as an industry leader.
Sera Labs was created to expand products in the health, wellness, and beauty sectors, and has redefined these sectors with innovation and technology that incorporates exceptional ingredients, including CBD. Sera Labs develops high-quality products that use science-backed, proprietary formulations and its more than 20 products are sold under the brand names Sera Labs®, SeraRelief®, and SeraTopical®.
Nancy recently brokered the sale of Sera Labs to CURE Pharmaceutical. She will continue as the CEO of Sera Labs, as well as assume the additional role as Chief Strategic Officer of Cure Pharmaceutical. She says, “With the consummation of the transaction, the Sera Labs’ team is excited to introduce consumers to CURE’s innovative delivery system, which we believe will change the way they take daily nutraceuticals. With the combined strength of Sera Labs in the categories of health, wellness, and beauty and with CURE Pharmaceutical’s cutting-edge technology, we have a unique opportunity to become the leading brand known for excellence, innovation and differentiation.”
Nancy is also passionate about, and heavily involved in several philanthropic activities supporting children in need. After losing two siblings to sudden cardiac death when they were in their twenties, Nancy and her mother embarked on a mission to educate and raise awareness and resources to help fight sudden death in children and young adults. In 1995 they founded the Cardiac & Arrhythmia Research & Education Foundation (C.A.R.E.) which continues to play a critical role in supporting thousands of patients and their families. For more information visit: www.Seralabshealth.com and follow @theseralabs @seratopical
Speaking topic: MARKETING PANEL: Advertising in a Restricted Market: How to Boost Your Brand in the CBD Industry
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